Our Intensive BBA program focuses on enhancing the ability to communicate, analyze situations, present own views in front of a large audience, take decisions using quantitative and qualitative factors, and develop a holistic view of the different functional areas of business environment.
INDUSTRY-BASED PROJECTS
During the three years of the Program, students take-up live projects related to: marketing; human capital management; Finance, laws and policies concerning business management; decision making; financial statement analysis; wealth management etc., with a view to give them a hold on theoretical aspects of different concepts of business administration. After five semesters of teaching, students join an industry set up for their final semester of training based on their choice various specializations. It is a compulsory component of the curriculum for the completion of the academic program and is designed to provide exposure to organizational working, develop an understanding of the real corporate world, and learn the application of theoretical concepts in real life business situations.
PROGRAM CONTENTS AND ACADEMIC FRAMEWORK
The academic framework of the program includes several live industry projects, surveys of real life situations, intense industry internship, global immersion program and hands-on experience in the world of business. First year is to build the basic concepts in various business related subjects, while the second year is devoted to specialized subjects. Students choose one of the five streams for their third year and pursue their training in the chosen functional areas:
- Digital and social media marketing
- Retail marketing
- Marketing Management
- Supply chain and logistics management
- Global marketing
CAREER PROSPECT
It has diverse specialized fields like human resource management, marketing, finance, advertising and IT operations. Getting graduated in business administration gives a great start to satisfying management career.
ELIGIBILITY CRETERIA
Those students who have passed 10+2 exam with minimum 45% of aggregate marks (40% for SC and ST Candidates) in any stream are qualified to opt for this course.
ADMISSION
Admissions are made directly on the basis of marks attained in 10+2. Online registration can be made on our MGC website www.mgccampus.com after 10+2 exams.
SYLLABUS
| First Semester | Second Semester | ||
| Sr. No. | Courses | Sr. No. | Courses |
| 1. | Human Values and Professional Ethics | 1. | Organization Behaviour |
| 2. | Principles of Management | 2. | Macroeconomics |
| 3. | Microeconomics | 3. | Business Mathematics |
| 4. | Financial Accounting | 4. | Corporate Accounting |
| 5. | Business Communication –I | 5. | Business Communication –II |
| 6. | Introduction to Computers | 6. | Computer Applications |
| 7. | 7. | Viva Voce |
| Third Semester | Fourth Semester | ||
| Sr. No. | Courses | Sr. No. | Courses |
| 1. | Human Resource Management | 1. | Research Methodology |
| 2. | Marketing Management | 2. | Financial Management |
| 3. | Cost Accounting | 3. | Consumer Behaviour |
| 4. | Business Statistics | 4. | Business Laws-I |
| 5. | Management Information Systems | 5. | Income Tax Act |
| 6. | Seminar on Contemporary | 6. | Production and Operations Management |
| 7. | 7. | Viva Voce |
| Fifth Semester | Sixth Semester | ||
| Sr. No. | Courses | Sr. No. | Courses |
| 1. | Business Environment | 1. | Corporate Strategies |
| 2. | Management of Financial Systems | 2. | Small Business and Entrepreneurship |
| 3. | Advertising and Sales Management | 3. | E- commerce |
| 4. | Managing across culture | 4. | Business Laws-II |
| 5. | Indirect Taxes | 5. | Banking and Insurance Services |
| 6. | Seminar on Training Report | 6. | Project Presentation |
| 7. | Environmental Science |