Our Intensive BBA program focuses on enhancing the ability to communicate, analyze situations, present own views in front of a large audience, take decisions using quantitative and qualitative factors, and develop a holistic view of the different functional areas of business environment.

INDUSTRY-BASED PROJECTS

During the three years of the Program, students take-up live projects related to: marketing; human capital management; Finance, laws and policies concerning business management; decision making; financial statement analysis; wealth management etc., with a view to give them a hold on theoretical aspects of different concepts of business administration. After five semesters of teaching, students join an industry set up for their final semester of training based on their choice various specializations. It is a compulsory component of the curriculum for the completion of the academic program and is designed to provide exposure to organizational working, develop an understanding of the real corporate world, and learn the application of theoretical concepts in real life business situations.

PROGRAM CONTENTS AND ACADEMIC FRAMEWORK

The academic framework of the program includes several live industry projects, surveys of real life situations, intense industry internship, global immersion program and hands-on experience in the world of business. First year is to build the basic concepts in various business related subjects, while the second year is devoted to specialized subjects. Students choose one of the five streams for their third year and pursue their training in the chosen functional areas:

  • Digital and social media marketing
  • Retail marketing
  • Marketing Management
  • Supply chain and logistics management
  • Global marketing

CAREER PROSPECT

It has diverse specialized fields like human resource management, marketing, finance, advertising and IT operations. Getting graduated in business administration gives a great start to satisfying management career.

ELIGIBILITY CRETERIA

Those students who have passed 10+2 exam with minimum 45% of aggregate marks (40% for SC and ST Candidates) in any stream are qualified to opt for this course.

ADMISSION

Admissions are made directly on the basis of marks attained in 10+2. Online registration can be made on our MGC website www.mgccampus.com after 10+2 exams

First SemesterSecond Semester
Sr. No.CoursesSr. No.Courses
1.Human Values and Professional Ethics1.Organization Behaviour
2.Principles of Management2.Macroeconomics
3.Microeconomics3.Business Mathematics
4.Financial Accounting4.Corporate Accounting
5.Business Communication –I5.Business Communication –II
6.Introduction to Computers6.Computer Applications
7.7.Viva Voce
Third SemesterFourth Semester
Sr. No.CoursesSr. No.Courses
1.Human Resource Management1.Research Methodology
2.Marketing Management2.Financial Management
3.Cost Accounting3.Consumer Behaviour
4.Business Statistics4.Business Laws-I
5.Management Information Systems5.Income Tax Act
6.Seminar on Contemporary6.Production and Operations Management
7.7.Viva Voce
Fifth SemesterSixth Semester
Sr. No.CoursesSr. No.Courses
1.Business Environment1.Corporate Strategies
2.Management of Financial Systems2.Small Business and Entrepreneurship
3.Advertising and Sales Management3.E- commerce
4.Managing across culture4.Business Laws-II
5.Indirect Taxes5.Banking and Insurance Services
6.Seminar on Training Report6.Project Presentation
7.Environmental Science